| Category | Transcreation |
| Website translation | |
| Language | French to English |
| Word Count | 5,000 |
| Date | November 2020 |
Chic-Choc Translations was hired by FIDEL de la Matanie to create the English version of MatanieXP, their new pull-marketing strategy for the area. Lydia used the French versions as inspiration to create the English version of the campaign’s website and brochure, but rather than simply translating the content, she used transcreation produce English content that truly resonates with the international business audience targeted by the campaign.
Please note, when Lydia joined this project a promotional video had already been produced in English.
You can visit the website here.