{"id":67664,"date":"2026-07-06T12:46:48","date_gmt":"2026-07-06T16:46:48","guid":{"rendered":"https:\/\/chicchoctranslations.com\/?p=67664"},"modified":"2026-07-06T14:10:20","modified_gmt":"2026-07-06T18:10:20","slug":"urgel-bourgie-athos","status":"publish","type":"post","link":"https:\/\/chicchoctranslations.com\/fr\/2026\/07\/06\/urgel-bourgie-athos\/","title":{"rendered":"Urgel Bourgie \/ Athos \u2013 Traduction \u00e0 grande \u00e9chelle d\u2019un site web destin\u00e9 au public"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-nhtu\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb708441″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb208425″][vc_column_text uncode_shortcode_id=\u00a0\u00bb113483″]<\/p>\n

Urgel Bourgie \/ Athos<\/h1>\n

Traduction \u00e0 grande \u00e9chelle d\u2019un site web destin\u00e9 au public<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb152882″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb951651″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb159213″]<\/p>\n

R\u00e9sum\u00e9<\/strong><\/h2>\n

Traduction d’un site web de 30 000 mots destin\u00e9 aux clients d\u2019Urgel Bourgie \/ Athos<\/a>, r\u00e9alis\u00e9e dans le cadre d’une refonte de l’image de marque \u00e0 l’occasion du 120e anniversaire de l’entreprise.<\/p>\n

Ce mandat a \u00e9t\u00e9 effectu\u00e9 en collaboration avec l\u2019agence de communications Erod<\/strong><\/a> dans le cadre d\u2019une initiative visant \u00e0 moderniser la marque et \u00e0 am\u00e9liorer la pr\u00e9sentation de ses services aupr\u00e8s de la client\u00e8le.[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb127435″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_single_image media=\u00a0\u00bb67535″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb233849″][vc_column_text uncode_shortcode_id=\u00a0\u00bb206327″]La refonte de l\u2019image de marque a fait l\u2019objet d’articles dans la presse sp\u00e9cialis\u00e9e<\/a>, qui ont mis en avant l’\u00e9volution et le positionnement de l’entreprise.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb170527″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb488029″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb116001″]<\/p>\n

Le d\u00e9fi<\/strong><\/h3>\n

Ce mandat comprenait la traduction d\u2019un grand corpus de contenus vari\u00e9 destin\u00e9 aux clients dans un contexte de sensibilit\u00e9.<\/p>\n

Le site web s\u2019adressait \u00e0 plusieurs publics, notamment\u00a0:<\/p>\n

    \n
  • Des personnes souhaitant planifier leur propres arrangements fun\u00e9raire (pr\u00e9arrangements)<\/li>\n
  • Des familles organisant les fun\u00e9railles d\u2019un proche<\/li>\n<\/ul>\n

    Chaque public n\u00e9cessitait une approche distincte\u00a0:<\/p>\n

      \n
    • Un ton clair, informatif et rassurant<\/strong> pour les pr\u00e9arrangements<\/li>\n
    • Un ton bienveillant, empathique <\/strong>et orient\u00e9 vers l\u2019accompagnement pour les familles<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb910473″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb211935″]La port\u00e9e du projet comprenait\u00a0:<\/p>\n

        \n
      • Des pages de services et d\u2019information<\/li>\n
      • Un lexique destin\u00e9 au grand public expliquant les principaux termes dans un langage clair et accessible<\/li>\n
      • Des articles de blogue portant sur des sujets tel que l\u2019\u00e9coth\u00e9rapie et les traditions fun\u00e9raires \u00e0 travers le monde<\/li>\n<\/ul>\n

        En plus, ce mandat n\u00e9cessitait\u00a0:<\/p>\n

          \n
        • Le maintien de la coh\u00e9rence \u00e0 travers un volume important de contenu<\/li>\n
        • L\u2019adaptation du ton selon le contexte et le public vis\u00e9<\/li>\n
        • L\u2019int\u00e9gration de consid\u00e9rations li\u00e9es au r\u00e9f\u00e9rencement (SEO), notamment la traduction des m\u00e9tadonn\u00e9es pour chaque page<\/li>\n<\/ul>\n

          [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-rgdb\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb152328″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_column_text uncode_shortcode_id=\u00a0\u00bb194425″]<\/p>\n

          Mon approche<\/strong><\/h3>\n

          J\u2019ai abord\u00e9 ce mandat en mettant l\u2019accent sur le ton, la structure et la clart\u00e9 sur l\u2019ensemble des types de contenu.<\/p>\n

            \n
          • Adapter le ton au public et au contexte<\/strong><\/li>\n<\/ul>\n

            J\u2019ai veill\u00e9 \u00e0 ce que chaque section refl\u00e8te le niveau appropri\u00e9 de formalit\u00e9, de sensibilit\u00e9 et de clart\u00e9 selon le type de contenu \u2013 informatif, explicatif ou ax\u00e9 sur l\u2019accompagnement.<\/p>\n

              \n
            • Travailler avec un contenu structur\u00e9 et explicatif<\/strong><\/li>\n<\/ul>\n

              Le lexique en particuli\u00e8re n\u00e9cessitait l\u2019adoption d\u2019un langage clair et pr\u00e9cis afin de rendre accessibles des concepts parfois complexes ou peu familiers, sans tomber dans la simplification excessive.<\/p>\n

                \n
              • Traduire du contenu r\u00e9dactionnel et optimis\u00e9 pour le r\u00e9f\u00e9rencement (SEO)<\/strong><\/li>\n<\/ul>\n

                Les articles de blogue et les pages web ont \u00e9t\u00e9 traduit en tenant compte \u00e0 la fois de la lisibilit\u00e9 et de la visibilit\u00e9 dans des moteurs de recherche, notamment par l\u2019adaptation des m\u00e9tadonn\u00e9es en anglais.<\/p>\n

                  \n
                • G\u00e9rer un projet web d\u2019envergure<\/strong><\/li>\n<\/ul>\n

                  J\u2019ai mis en place un processus structur\u00e9 afin d\u2019assurance la coh\u00e9rence sur l\u2019ensemble du site, en conservant l\u2019uniformit\u00e9 de la terminologie, du ton, et du style.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb731593″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb338541″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb143128″]<\/p>\n

                  Le r\u00e9sultat<\/strong><\/h3>\n

                  Le site web en anglais est clair, bien structur\u00e9 et centr\u00e9 sur l’utilisateur. Il est adapt\u00e9 \u00e0 un contexte d\u00e9licat tout en conservant un ton professionnel et rassurant.<\/p>\n

                  Ce mandat soutien le repositionnement de l\u2019entreprise, facilitant la navigation et la compr\u00e9hension de ses services, particuli\u00e8rement pour une nouvelle g\u00e9n\u00e9ration d\u2019utilisateurs davantage active en ligne. Le site web contribue \u00e0 une exp\u00e9rience num\u00e9rique plus moderne, transparente et conviviale.<\/p>\n

                  Il d\u00e9montre \u00e9galement ma capacit\u00e9 \u00e0 g\u00e9rer des mandats d\u2019envergure comportant des contenus vari\u00e9s, destin\u00e9s \u00e0 diff\u00e9rents publics et r\u00e9pondant \u00e0 des objectifs de communication multiples.[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb437376″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_single_image media=\u00a0\u00bb67537″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb101839″][vc_column_text uncode_shortcode_id=\u00a0\u00bb191632″]<\/p>\n

                  Point \u00e0 retenir<\/strong><\/h3>\n

                  Ce mandat souligne l\u2019importance d\u2019adapter le ton, la structure et le langage aux publics distincts au sein d\u2019une m\u00eame plateforme, particuli\u00e8rement dans des contextes o\u00f9 la clart\u00e9, la sensibilit\u00e9 et la confiance sont \u00e0 prioriser.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":2,"featured_media":67534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[469,481,488,466,498],"tags":[506],"class_list":["post-67664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications-clients","category-projet-denvergure","category-referencement-seo","category-repositionnement-de-marque","category-traduction-de-site-web","tag-traduction-creative-et-promotionnelle"],"acf":[],"yoast_head":"\nUrgel Bourgie \/ Athos | Traduction de site web<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment un site Web de plus de 30 000 mots a \u00e9t\u00e9 traduit dans le cadre d'une refonte de marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chicchoctranslations.com\/fr\/2026\/07\/06\/urgel-bourgie-athos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Urgel Bourgie \/ Athos | Traduction de site web\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment un site Web de plus de 30 000 mots a \u00e9t\u00e9 traduit dans le cadre d'une refonte de marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/chicchoctranslations.com\/fr\/2026\/07\/06\/urgel-bourgie-athos\/\" \/>\n<meta property=\"og:site_name\" content=\"Les Traductions Chic-Chocs\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T16:46:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T18:10:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chicchoctranslations.com\/wp-content\/uploads\/2026\/06\/Screenshot_30-6-2026_125849_www.urgelbourgie.com_.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1811\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lydia Nockels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lydia Nockels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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