{"id":67699,"date":"2026-07-06T14:05:06","date_gmt":"2026-07-06T18:05:06","guid":{"rendered":"https:\/\/chicchoctranslations.com\/?p=67699"},"modified":"2026-07-06T14:05:06","modified_gmt":"2026-07-06T18:05:06","slug":"mataniexp","status":"publish","type":"post","link":"https:\/\/chicchoctranslations.com\/fr\/2026\/07\/06\/mataniexp\/","title":{"rendered":"MatanieXP \u2014 Transcr\u00e9ation pour une initiative de marketing territorial"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-nhtu\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb708441″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb208425″][vc_column_text uncode_shortcode_id=\u00a0\u00bb569100″]<\/p>\n

MatanieXP<\/h1>\n

Transcr\u00e9ation pour une initiative de marketing territorial<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb152882″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb951651″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb379077″]<\/p>\n

R\u00e9sum\u00e9<\/strong><\/h2>\n

Transcr\u00e9ation d\u2019un site web de 5 000 mots pour MatanieXP<\/a>, dans le cadre d\u2019une initiative de marketing territorial con\u00e7ue afin d\u2019attirer des entreprises, des talents et des investissements dans la r\u00e9gion de la Matanie.<\/p>\n

Le site web constitue un \u00e9l\u00e9ment cl\u00e9 de cette initiative, mettant en valeur l\u2019identit\u00e9, les opportunit\u00e9s et les avantages de la r\u00e9gion aupr\u00e8s d\u2019un public international. La campagne a \u00e9galement \u00e9t\u00e9 mise en vedette dans des m\u00e9dias sp\u00e9cialis\u00e9s<\/a>, soulignant son r\u00f4le dans la promotion de la r\u00e9gion.[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb960074″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_single_image media=\u00a0\u00bb67309″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb183181″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb170527″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb488029″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb125265″]<\/p>\n

Le d\u00e9fi<\/strong><\/h3>\n

Ce mandat n\u00e9cessitait plus qu\u2019une simple traduction.<\/p>\n

Le contenu \u00e9tait hautement strat\u00e9gique et ax\u00e9 sur le marketing, con\u00e7u pour attirer et rejoindre plusieurs publics, notamment des entreprises, des travailleurs qualifi\u00e9s et des r\u00e9sidents potentiels. Le ton devait refl\u00e9ter l\u2019identit\u00e9 de la r\u00e9gion tout en r\u00e9sonnant naturellement aupr\u00e8s d\u2019un public anglophone.<\/p>\n

Le site web combinait des messages persuasifs et de l\u2019information pratique sur la vie, le travail et l\u2019investissement dans la r\u00e9gion, ce qui exigeait un juste \u00e9quilibre entre ton, clart\u00e9 et accessibilit\u00e9.[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb910473″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb203665″]De plus, le mandat comportait\u00a0:<\/p>\n

    \n
  • l\u2019adaptation de messages cl\u00e9s dans un anglais naturel et percutant<\/li>\n
  • l\u2019assurance de la coh\u00e9rence sur un volume important de contenu<\/li>\n
  • l\u2019int\u00e9gration de consid\u00e9rations SEO, notamment les mots-cl\u00e9s et les m\u00e9tadonn\u00e9es de chaque page<\/li>\n
  • des contraintes li\u00e9es \u00e0 l\u2019identit\u00e9 visuelle et \u00e9ditoriale de la campagne<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-rgdb\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb152328″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_column_text uncode_shortcode_id=\u00a0\u00bb352860″]<\/p>\n

    Mon approche<\/strong><\/h3>\n

    J\u2019ai abord\u00e9 ce mandat comme un projet de transcr\u00e9ation, en me concentrant sur la transmission de l\u2019intention, du ton et de l\u2019impact du contenu original afin que la version anglaise r\u00e9sonne naturellement aupr\u00e8s d\u2019un public anglophone.<\/p>\n

      \n
    • Adaptation du ton et du message<\/strong><\/li>\n<\/ul>\n

      La version anglaise a \u00e9t\u00e9 r\u00e9dig\u00e9e pour refl\u00e9ter la voix et le positionnement de la marque, tout en veillant \u00e0 ce que le contenu demeure fluide et engageant.<\/p>\n

        \n
      • Adaptation ax\u00e9e sur l\u2019audience<\/strong><\/li>\n<\/ul>\n

        Le contenu a \u00e9t\u00e9 adapt\u00e9 pour rejoindre\u00a0:<\/p>\n

          \n
        1. des entreprises et des professionnels souhaitant s\u2019implanter ou investir dans la r\u00e9gion<\/li>\n
        2. des particuliers \u00e0 la recherche d\u2019un nouveau mode de vie et d\u2019un nouvel environnement<\/li>\n<\/ol>\n
            \n
          • Travail dans le respect des contraintes de marque<\/strong><\/li>\n<\/ul>\n

            Le mandat n\u00e9cessitait l\u2019int\u00e9gration de certaines exigences linguistiques et de marque, notamment l\u2019utilisation de formulations autour de \u00ab\u00a0XP\u00a0\u00bb (par exemple\u00a0: explore, expand, experience<\/em>), afin de renforcer l\u2019identit\u00e9 de la campagne.<\/p>\n

              \n
            • \u00c9quilibre entre storytelling et clart\u00e9<\/strong><\/li>\n<\/ul>\n

              J\u2019ai maintenu le ton persuasif du fran\u00e7ais tout en veillant \u00e0 ce que le contenu demeure clair, bien structur\u00e9 et efficace pour les utilisateurs du web.<\/p>\n

                \n
              • Exemple de la transcr\u00e9ation<\/strong><\/li>\n<\/ul>\n

                tout un monde pour cr\u00e9er le v\u00f4tre<\/em> \u2192 a whole world to make your own<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb731593″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb338541″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_column_text uncode_shortcode_id=\u00a0\u00bb109637″]<\/p>\n

                Le r\u00e9sultat<\/strong><\/h3>\n

                La version anglaise finale offre une voix de marque claire, engageante et coh\u00e9rente \u00e0 travers l\u2019ensemble du site web, en combinant une dimension \u00e9motionnelle et de l\u2019information pratique, le tout adapt\u00e9 \u00e0 un public international.<\/p>\n

                La traduction soutient le positionnement de la campagne en pr\u00e9sentant la r\u00e9gion de fa\u00e7on \u00e0 la fois convaincante et accessible aux entreprises, aux talents et aux investisseurs potentiels.[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bbsm\u00a0\u00bb shadow=\u00a0\u00bbsm\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″ uncode_shortcode_id=\u00a0\u00bb437376″ back_color_type=\u00a0\u00bbuncode-solid\u00a0\u00bb back_color_solid=\u00a0\u00bb#fbfcfd\u00a0\u00bb][vc_single_image media=\u00a0\u00bb67502″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb148113″][vc_column_text uncode_shortcode_id=\u00a0\u00bb120444″]<\/p>\n

                Point \u00e0 retenir<\/strong><\/h3>\n

                Ce projet d\u00e9montre comment la transcr\u00e9ation peut transformer un site web en un outil de communication convaincant, align\u00e9 sur ses objectifs strat\u00e9gique et son public cible.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb201419″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_column_text uncode_shortcode_id=\u00a0\u00bb578275″]<\/p>\n

                R\u00e9troaction du client<\/h3>\n

                \u00ab\u00a0J\u2019ai eu le plaisir de travailler avec Lydia dans le contexte d\u2019une vaste campagne de marketing territorial pour la r\u00e9gion de La Matanie. L\u2019une de ses forces, mises \u00e0 contribution dans le dossier en question, est qu\u2019elle peut s\u2019impr\u00e9gner de l\u2019essence d\u2019un texte et le rendre tout aussi inspirant et porteur en anglais. Elle excelle en traduction, mais j\u2019ai particuli\u00e8rement appr\u00e9ci\u00e9 son expertise et sa ma\u00eetrise en adaptation. Une ressource comp\u00e9tente avec qui il est plaisant de collaborer.\u00a0\u00bb[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":2,"featured_media":67308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[474,491,492,498,494,465],"tags":[506],"class_list":["post-67699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-economique","category-marketing-territorial","category-tourisme","category-traduction-de-site-web","category-transcreation","category-voix-de-marque","tag-traduction-creative-et-promotionnelle"],"acf":[],"yoast_head":"\nMatanieXP 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content=\"https:\/\/chicchoctranslations.com\/fr\/2026\/07\/06\/mataniexp\/\" \/>\n<meta property=\"og:site_name\" content=\"Les Traductions Chic-Chocs\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T18:05:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/chicchoctranslations.com\/wp-content\/uploads\/2026\/06\/Screenshot_26-6-2026_111643_www.mataniexp.com_.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1905\" \/>\n\t<meta property=\"og:image:height\" content=\"929\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lydia Nockels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lydia Nockels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script 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